Fine Gold & Diamond Jewelry

With over 50 years of experience, you can count on Shelly's for all your Gold, Silver Platinum, Diamond and semi precious colored stone jewelry. We specialize in special orders and custom design.

Learn More

Diamond Engagement Rings

Come to Shelly's for GIA certified diamonds set into a unique setting. We specialize in custom 14kt, 18kt or platinum settings. We also have very special ladies diamond wedding bands or men's wedding bands. Shelly's is truly the one stop shop to make that special day even more special.

Learn More

Expert Repairs and Pearl restringing

Shelly's provides expert Jewelry repair on all kinds of jewelry. There is no job too small or too large for Shelly's We also provide expert pearl restringing. Most repairs done on premises.

Learn More

Shelly's Jewels

Shelly's Jewels, opened in the West End, of Long Branch, NJ after the owner Rashelle Ryant, better known as "Shelly" decided she no longer wanted to commute from Paramus, NJ where she had her jewelry business since the 90s. All-in-All Shelly has been in the jewelry business for over 40 years, designing, repairing, and appraising, jewelry of all kinds, and even specializing in redesigning all old gold silver platinum and diamond jewelry as well as restringing pearls and beaded jewelry.



Contact Us

If you have any questions about any of the services we offer or if we carry something in particular, please contact us by email or phone.