Excellent Selection

At Shelly's Jewels we carry a wide variety of Gold, White Gold, Platinum, Silver, Diamond, Emerald, Sapphire, Precious Gemstone, and even Fashion Jewelry. So whether you are on a large or a small budget for your next jewelry purchase, Shelly's Jewels has what you want.  

Unwanted Jewelry?

Shelly's Jewels pays the highest price for any unwanted jewelry, or other precious metals, we offer free estimates to purchase all  14kt, 18kt, 22kt, yellow gold, white gold, platinum and silver, whether it is broken jewelry silverware, or flatware, dishes, candlesticks, Silver Judaica, coins, bullion, or anything else that you may have. We will also pay top dollar for diamonds and other gemstones, and even some fashion jewelry and costume jewelry.  

Custom Design

At Shelly's Jewels we pride our self in custom design jewelry. With access to an seemingly endless inventory of GIA certified Diamonds, and colored stones, as well as gold, silver, and platinum mountings, we can customize that very special piece for you. From start to finish, our customers enjoy being a part of every step of the process. We also enjoy using your old jewelry to make a new and redesigned piece that will last you for years to come.


Experts in all things Jewelry

Shelly has been in the jewelry business since the 80's. Her father Eli, was in the jewelry making, jewelry manufacturing, and retail jewelry business nearly his entire life. Shelly's expertise goes way beyond what you would find at a jewelry store anywhere, she has been buying gold diamonds, and other semi-precious gemstones for over 20 years, and engaged in jewelry sales, and jewelry design, for just as long. Our expertise and experience make shelly's jewels your favorite stop for Diamond Engagement Rings in Long Branch

Ask us anything!

Shelly's experience goes a long way. Do not be afraid to ask us anything. We are here to teach and educate you, and answer any questions you may have. We also offer appraisals on jewelry for insurance purposes. 



Feel free to come in or call us! Shelly's is open Daily: M-Sat 10-6 and Sunday 11-5